Parents have a lot of pressure on them these days. We are assaulted with all sorts of challenges to the values we work so hard to instill in our children. Is it too much to ask for a little help from the media and companies who (like it or not) play an influential role in our children’s lives?
I don’t think so, and neither does Reverend Evan Dolive. He penned this excellent letter to Victoria’s Secret regarding their PINK line, which purportedly targets college students, but as we all know, will be attractive to teenage girls wanting to be more mature than they are. I know, because I was a teenager once. VS executives have actually admitted that they are trying to attract the younger teens.
Marketed only to college girls? “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”–VS CFO Stuart Burgdoerfer
Some of the commenters make the point that if you do your job as a parent, then it shouldn’t matter what products VS or the like put out. I think they miss the entire point; it’s not just about teaching values to our children, it’s about holding the media (including companies) accountable for the junk they put out there. Objectifying women is never okay. Pushing sexiness onto young girls (college age or not) is never okay.
Read the Rev’s letter and let us know what you think!
A Common Sea 
Good letter. I wish more dads would be vocal about ALL companies selling their line of clothing to women. The lingerie companies are the worst. Women, too, have to refuse to purchase the provocative items. Our young girls are certainly being targeted, and we need strong men to defend their right to grow up without being expected to perform sexually. Go, Rev, and other stand up dads!
Posted by Mare | March 26, 2013, 19:27There’s a time and place for “sexiness” and also a big difference between classy and trashy. It’s hard nowadays for our young women to distinguish. Fathers who will stand up for their daughters can make a huge difference, especially by setting an example for their sons.
Posted by A Common Sea | April 2, 2013, 09:06At some point someone needs to be held accountable. It seems as of late that big companies get to do whatever they please with no repercussions. Enough is enough.
Hugs!
Valerie Nunez and the Flying Platypi
Posted by flyingplatypi | March 27, 2013, 08:13So true!
Posted by A Common Sea | April 2, 2013, 09:01